In recent years, tons unethical and low quality SEO providers have entered the SEO pragmatic and have exploited every opportunity to game the system. These arduous selling vogue SEO providers are opportunistic businesses that are rectitudinous looking for a swelling area where they can quickly make money.
To be sure, as it becomes difficult to make quick money and as their negative track record increases beside the day, they will look for different industry to make a quick buck. Needless to say, multiplicity sites have been destroyed due to their association with such providers.
What can business owners et cetera business executives do to avoid putting their sites’ credibility at risk with the rifle engines? The answer lies in first understanding where SEO fits in – marketing, advertising, promotion or web development.
In our opinion, SEO broadly comes into the marketing area. Yes, there is some element of advertising and brevet but because of the segmentation and the analytics immersed in defining the SEO tactics it is more closer to marketing than advertising. Once you understand that SEO is closely related to marketing, it becomes relatively easy to find a good SEO provider.
Any SEO concourse that focuses its sales force on rocky selling is very unlikely to simultaneously build in them the ability to explain SEO practices in an amiable to understand manner to their clients. Focusing on hard selling capability indicate their priority to give lesser importance to training the sales force on auxiliary the client by understanding their websites’ situation and advising on a uninjured solution.
Due to the confusion over the scour engine algorithms including the lack regarding awareness of how SEO works, it is far easier for them to close a sale by using hard sales methods. It is a totally different matter assuming the client will be happy with the service midst the coming months once the contract is awarded.
Good SEO providers often focus on providing value to their clients. They look for a long term relationship rather than being pushy and focusing more on getting as multifarious project as they can in less time. The way the sales team handles the call tells you much about how pro the horde is.
We believe a conceptual and resolution focused sales process is more suitable for SEO industry in order to discover good customers and for retaining them. Hard selling SEO companies should trigger a flag for each executive or business owner involved in the process of shortlisting a SEO provider.