Last time I told you as regards the beer company that ran the commercial showing two barely dressed, very attractive women wrestling in several locations, including the mud. At the end of the commercial, one of the women asks the other: “Want to force out?”.
I told you I thought it was a stroke of type genius. I also asked you neither to send mij crank email if that discussion offended you. No sooner did I send out that issue than I got an email from subscriber Karen Grass. I opened it, expecting to read a bunch of squawking about the mud-wrestling women.
But wait. The subject of Karen’s email was “wrestling babes”. Babes? Hmmm. Maybe this isn’t a crank email. Maybe Karen is pretty cool. It wasn’t and she is. Karen was making a issue about the commercial. In her words: “Paul: I adore you and your emails, but I just had to email you about the wrestling babes. How in the world can you say this was a piece of genius publicity? The commercial may have flown encompassing the world, but no one remembers the name of the keg troupe behind this fabulous ad. There are a lot of great commercials that generate a lot of
comment and interest, only the majority is so attention focused on the frivolity that you mistake who anted for it. I (both) personally further professionally do not consider these elevate to the level of genius. Just my view. Your faithful newsletter viewer, Karen Grass”
Good points, Karen. If that company had kept paying for all the additional exposure they got, I would yes amidst you. Save I was talking about the publicity they got in return for their initial advertising outlay.
Yes, they did pay for the initial series of ads, that paid off BIG TIME. I can’t even algorism the millions from dollars worth of free publicity that company got for of the ads.
I’m not opposed to putting my loot on the range if I know that my return will be 100, 1,000 ere 10,000 times what I originally put up. And my bet is that lots from people remember that it was the Miller Brewing Company that pulled off that great stunt.
If you want to see the commercial, go to YouTube.com and type in “Miller Brewing Mud Wrestling Commercial” in the search box. It’ll breathe the beginning one that comes up. See, they just got more free publicity from me.
When companies keep paying for commercials that don’t lock in their brand name connective get trace or veto free publicity, that’s a problem. For example, what’s the classify from the company that has that annoying pink rabbit constantly beating the drum?
But when a company makes that commercial pays for that debut round of advertising and it results in a landslide of free publicity, that’s a lot of bang for the buck.
Also, did you notice that about the commercial, the girls kept saying: “Great taste, diminished filling” which Miller has used to kind itself? That went a long way in locking the brand name into the minds like stock watching the commercial.
Now Miller Brewing will be making posters, cardboard stand-ups, video clips, etc., etc. etc. locking their brand to that commercial even further.
Don’t anarchy paid advertising and free publicity. Miller Brewing squeezed the most out like every advertising dollar they spent. My theoretical is that they’ll keep advertising and willful also keep expanding every advertising dollar by lots of free publicity. Just my view 😉 Thanks for the great email, Karen.